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About

PHYSICAL is an agency dedicated to still life. Human. Crafted. Curated.

We represent photographers, directors and set designers, celebrating the physical process and the tangible nature of the craft.

Our roster brings together some of the industry’s most respected talent, carefully curated to span every style and discipline. While AI is focused on generating volume at speed, we stand for skill, taste and craftsmanship — where every image is the result of expertise, collaboration and human ingenuity.

Production

Founded by Danielle Edwards, PHYSICAL brings over 25 years of production experience and trusted relationships across photography, moving image and large-scale installations.

Danielle has worked with some of the world’s leading brands, publications and creative talents, including Apple, Cartier, British Vogue, i-D, David Bailey and Dan Tobin Smith.

Often blending the artistic with the commercial, we navigate complex productions and less-travelled paths with experience and thoughtfulness.

“Producers tend to fall in two categories: ball busters or everyone's best friend. Danielle is the rare find that does both. Someone who can think across so many platforms, processes and industries along with an insatiable appetite for calmly navigating the unknown which is simply indispensable.”

Chris Pearson Founder / Director — The Experience Machine

“I’ve known Danielle for 20+ years. She has always been as comfortable in a boardroom as she is in the studio. Unfazed, facilitating and fostering with a kind and collaborative approach that draws on her multifaceted and meaningful network of contacts. She has always sought out the greats, frank and original outlook.”

Dan Chalmers Head of Music EMEA, Youtube / Google

”I have worked with Danielle for many years, she is an excellent producer and organiser, with a creative eye for detail and opportunity. We have made many projects together, ranging from still life shoots to a massive installation for London Design Week. She has a great attitude and makes things happen.“

Dan Tobin Smith Photographer / Director

”Danielle’s an amazing mix of experience, professionalism and above all; a super positive, anything is possible attitude that makes her such a pleasure to work with. She is someone that will brighten up any production and make everyone’s day better.“

James Tonkin Director — Hangman

”Danielle Edwards, with her sunny disposition, is a joy to work with. Buzzing with ideas, organised and with an ability to deal with artists and their often difficult demands with aplomb, she is a terrific asset to any project“